Superbowl Commercials Essays - Advertising, Marketing,

Superbowl Commercials Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during normal prime time programming. ( ) And with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999's Super bowl game, broadcast by Fox, was watched by 127.5 million. ( ) Commercials aired during the Super Bowl can generate almost as much attention as the football itself. If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. Purpose for the study. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to pay high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is advertised or do they just watch the commercials to find out if they are funny? The study will focus on audience's retention, and advertising effectiveness. This study will be a valuable tool for companies that wish to advertise during future Super bowl events. Advertising companies can utilize this study to evaluate the effectiveness upon the audience. II. Methodology. People can forget advertising very rapidly. So we will wait a week or two before checking to see if commercials are still having a measurable effect on them. When we contact them we want to use something that gets through to virtually everybody, everywhere, on the first try. With today's busy lifestyles, voice mail and answering machines, the telephone will not be the method of choice. We will do this type of ad tracking by reaching all types of people everywhere, and we wanted the number who decline to participate to be as small as possible. We will accomplish all these objectives by mailing questionnaires to a nationwide sample drawn from all households for which an address is available from either an auto registration or a telephone listing, six days after the Super Bowl. First: How many noticed the commercials? Recognition provides the best measure of intrusiveness because it is the most accurate, complete and reliable measure of the number that noticed the commercial. It separates the people who noticed a commercial from those who ignored it, or were never exposed to it, so we can see if it had any effect on them. It shows if the communication process had a chance to start. We will also look at a key measure of the information communicated by the commercials. How many remembered who they were for? Some commercials for jeans and credit cards did an excellent job getting noticed but not in getting the name across. Second: How many were affected by the commercials they noticed? The previous measures only show if the commercial had a chance to affect people. To find out if it actually did, two types of measures will be used -- likability and diagnostics. However, if people

Free Essays on FDR

Franklin Delano Roosevelt, 32nd president of the United States. Roosevelt served longer than any other president. Roosevelt held office during two of the greatest crises ever faced by the United States: the Great Depression of the 1930s, followed by World War II. Both in peacetime and in war his impact on the office of president was enormous. In Roosevelt’s 12 years in office strong executive leadership became a basic part of United States government. Roosevelt was born at his family’s estate at Hyde Park, in Dutchess County, New York. He was the only child of James Roosevelt and Sara Delano Roosevelt. James Roosevelt was a moderately successful businessman, with a variety of investments and a special interest in coal. Sara Delano, 26 years younger than her previously widowed husband, brought to the marriage a fortune considerably larger than that of James Roosevelt. Roosevelt formally entered politics in 1910, when he became a candidate for the New York State Senate in a district composed of three upstate farming counties. Democratic leaders had approached young Roosevelt because of his name and local prominence and because he might be expected to pay his own election expenses. The 28-year-old Roosevelt campaigned hard, stressing his deep personal interest in conservation and other issues of concern in an agricultural area and also his strong support of honest and efficient government. In the state capitol at Albany, Roosevelt gained statewide publicity as the leader of a small group of upstate Democrats who refused to follow the leadership of Tammany Hall, also known as the Tammany Society, the Democratic Party organization of New York City. Roosevelt’s group succeeded in blocking the election of Sheehan, which infuriated Tammany Hall. The dramatic struggle drew the attention of New York voters to the tall vigorous new state senator with the magic name of Roosevelt. Roosevelt entrusted his campaign management to the journalist L... Free Essays on FDR Free Essays on FDR Franklin Delano Roosevelt, 32nd president of the United States. Roosevelt served longer than any other president. Roosevelt held office during two of the greatest crises ever faced by the United States: the Great Depression of the 1930s, followed by World War II. Both in peacetime and in war his impact on the office of president was enormous. In Roosevelt’s 12 years in office strong executive leadership became a basic part of United States government. Roosevelt was born at his family’s estate at Hyde Park, in Dutchess County, New York. He was the only child of James Roosevelt and Sara Delano Roosevelt. James Roosevelt was a moderately successful businessman, with a variety of investments and a special interest in coal. Sara Delano, 26 years younger than her previously widowed husband, brought to the marriage a fortune considerably larger than that of James Roosevelt. Roosevelt formally entered politics in 1910, when he became a candidate for the New York State Senate in a district composed of three upstate farming counties. Democratic leaders had approached young Roosevelt because of his name and local prominence and because he might be expected to pay his own election expenses. The 28-year-old Roosevelt campaigned hard, stressing his deep personal interest in conservation and other issues of concern in an agricultural area and also his strong support of honest and efficient government. In the state capitol at Albany, Roosevelt gained statewide publicity as the leader of a small group of upstate Democrats who refused to follow the leadership of Tammany Hall, also known as the Tammany Society, the Democratic Party organization of New York City. Roosevelt’s group succeeded in blocking the election of Sheehan, which infuriated Tammany Hall. The dramatic struggle drew the attention of New York voters to the tall vigorous new state senator with the magic name of Roosevelt. Roosevelt entrusted his campaign management to the journalist L...

How have the criminal justice system evolved Research Paper

How have the criminal justice system evolved - Research Paper Example Criminal justice system forms an essential part of the society in every country. Enforcements of the laws, courts and corrections are the major components of the system, where every part has their individual responsibilities and has to work independently keeping in focus the effects of their decisions on the other parts as well as on the human societies as well. The Anglo-Saxons and the Tithing system are known to be the oldest system as far as criminal justice is concerned. In this system, a division of civil government involving ten families launched the standard of cooperative liability for preserving law and order. The ten families were referred to as the tithings (Hess & Orthmann, 2011, pp.1-7). Hue and cry was referred to the shout by a citizen by whom any crime has been witnessed. This would be followed by grabbing the attention of any other individuals present in the scene who might chase the offender and catch him if possible. It was considered as a general alarm leading to citizen’s arrest. In 1066, the Norman Frankpledge System came into existence that demanded for loyalty to the law set by the king and communal neighborhood accountability of all free Englishmen to uphold tranquility. In the twelfth century, the enforcement of law was developed into a public matter by Leges Henrici. The jury system was established by Henry II in 1154 where people had to give information to a judges panel in regard to any crime that has taken place (Hess & Orthmann, 2011, pp.7-8). The current system of criminal justice has been based much on the Magna Carta which refers to a â€Å"decisive document in the development of constitutional government in England that checked royal power and placed the king under the law† (Hess & Orthmann, 2011, p.9). This document involved the rights of the individuals and rested the establishment for necessitating leaders to support the law; forbade taxation lacking illustration; obligatory outstanding procedure